9 December 2021

Video Alert! How To: Boulevard Blonde Color Technique

When blonde meets grey, it’s not a good day… unless you create a perfect, natural, elegant-looking solution, like Joico’s brand-new Boulevard Blonde technique.

Using Age Defy’s Natural Platinum Ash series, Joico Guest Artist, Eric Mayes, takes telltale roots and turns them on their head with a grown-up blonde you have to see to believe.

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