16 July 2024

Rock & Roll Is in the (H)air

While the rock & roll influence might be nothing new for hair, Sofie Schrauwen & Robby Osselaer have crafted the NEW JOICO Masterpiece Collection 2023 to capture a brilliant balance between carefree abandon and daring rebellion, which makes these artists legendary in their own right.

Multi-award winning Sofie is co-owner of BOBHEAD with her husband and fellow JOICO Ambassador EMEA, Robby Osselaer. Based in Belgium, Sofie has built up an enviable reputation for her color work while Robby has spent 27 years honing his craft in cutting and styling. Sofie and Robby have combined current runway trends with a celebration of the 90s in Rock & Roll Is in the (H)air. Robbie describes a true masterpiece as “a shiny, fashionable, wearable, commercial look with a lot of texture – simply the whole package.”

Robby and Sofie used Vero K-Pak Color – a high-end crème color that has been trusted by hair professionals worldwide for more than two decades. The full spectrum of unique, intermixable shades gave the duo maximum creativity and individual hair-art expression. The result? An edgy masterpiece (of course!) that showcases shiny, reconstructed, beautifully healthy hair. 

#colorjoi Creative Direction & Hair Design: Sofie Schrauwen & Robby Osselaer​ Art Direction: Bruno Marc Giammattei Photography: Jamie Blanshard Make-Up: Katie Moore Models: Maya Rybicka & Bonnie Carr


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