Product of the Month: Mask with Vibrachrom™ by Davines

As the cornerstone of Davines’ color range, Mask marks its twentieth anniversary with a pioneering relaunch that is a tribute to the creativity of hair professionals. As Mask belongs to the tradition of the brand the name remains the same, but has evolved thanks to the application of Vibrachrom™, breakthrough technology ensuring high performance results and uniform colour penetration.

Available in 81 shades, Mask with Vibrachrom™ is a complete and simple-to-use system that offers professional hair colourists complete versatility – whether it’s for covering grey, reflect changing, or darkening/lightening up to three levels. Additional lightening of up to four levels become possible with the use of Lightening Booster 000, while the Extralift series offers up to five levels of lightening.

By mixing the natural bases with the chromatic shades, the colorist can customize the shade by offering a bespoke service characterised by a pleasant fragrance. Ease of use, simplicity, flexibility, coverage, color range, design and style are the features most appreciated by those hairdressers who have already had the opportunity to use Mask with Vibrachrom™.

Created in Davines’ own research laboratories, innovative Vibrachrom technology combines the best virtues of three different worlds:

– From the natural world comes quinoa protein extract, that can increase the absorption of colour while improving its retention within the hair fibre and subsequently minimising oxidative damage caused by free radicals. The quinoa used comes from Peru, where it is cultivated with complete respect to the local population and environment.

– From the cosmetic world comes a conditioning agent of vegetable origin which is rich in omega 9. This ensures vibrant and bright colors, thanks to a lipid film that encases the hair fibre, helping to protect and nourish it which smoothing down the hair cuticle to amplify light reflection.

– From the textile world comes a phospholipid carrier, never before used in the cosmetics industry: this increases the penetration of the pigments inside the hair, ensuring uniformity of color from roots to tips.

The contemporary and sustainable packaging style of Mask with Vibrachrom™ is a tribute by Davines to the profound creativity of the hairdresser. The packaging material has been reduced to a minimum by eliminating any unnecessary bulk, while the boxes are made out of recycled and compostable FSC paper and carbon-dioxide emissions created from the packaging production process are offset by adhering to reforestation projects.

Color becomes the protagonist through the desire to inspire and motivate the hair professionals to become more skilful style creators with even greater aesthetic appeal.

“Mask with Vibrachrom™, the new permanent coloring system by Davines, offers extra shine, high conditioning effect and outstanding color duration, as well as new breakthrough technology and environmentally-friendly packaging.”  EsteticaNetwork