Fuel™, The Power Behind Beautiful Hair, debuted in Hollywood and gave an exclusive sneak peak of upcoming Frizz-Free Shine Mist at the Golden Globe Awards Red Carpet Style Lounge that took place January 8th in Beverly Hills, CA.
Golden Globe nominees and celebrity stylists received samples of new Frizz-Free Shine Mist. The instant shine finisher joined Texture Powder and Foundation Hairspray in the VIP gift bags while Hollywood heavy weights experienced Fuel™ products firsthand.
“This is just the start of Fuel™ initiatives for this year. We have more exciting launches and upcoming plans for True Stylists and their loyal clients,” says Richard Strom, Fuel™ VP of marketing and strategy.
Juliana McDonald, Fuel marketing and social media specialist, enhances Chosen actress Caitlin Carmichael’s tresses with new Frizz-Free Shine Mist Lindsey Misale, Fuel director of education, applies Texture Powder to actor and strongman Lou Ferrigno Hollywood Today Live co-host Porscha Coleman with Richard Strom Angelique Rivera of American Crime holds Frizz-Free Shine Mist with Richard Strom, Fuel VP of marketing and strategy