25 April 2024

Pump it Up! Meet Fuel’s New Paste, Pomade + Putty Prestige Treatment Products

FUEL, a leader and pioneer in unique stylist-friendly delivery systems, introduces its innovative, cost-effective and eco-friendly new dispensing technology: Air-Pump paste, pomade and putty.

FUEL’s revolutionary clear-bottle design removes any guesswork by letting a salon pro see precisely how much product remains in each 3.38 ounce bottle for extracting 100% of each Air-Pump product.

Simply remove the two protective caps, then gently use one finger lightly directing the nozzle toward the palm of the other hand. Carefully-controlled dispensing of the recommended nickel-sized dollop is aided by an adjacent, strategically-placed buffer which halts excess product from dispersing. Hand-powered by clean air, contents are pushed slightly upward with each pump instead of settling at the bottle’s bottom. Sanitary and active properties are meticulously retained from the first use through the last.


Say goodbye to gslossy, gooey or glue-y results and hello to a fab-matte finish for structured short styles. Air-Pump Paste produces maximum hold for difficult-to-manage hair. Luscious botanicals of antioxidant-rich green tea extract protect against free radicals, while bamboo extract strengthens hair cuticles. Shea butter naturally nourishes with richly conditioning vitamins and fatty acids that moisturize even the most challenging dry hair. Air-Pump Paste suggested retail price is $26.00 (3.38 oz).

For styles requiring clean, sleek and polished perfection as seen on NYFW’s Spring 2018 catwalks, Air-Pump Pomade delivers the looks, creating definition and separation where needed. Fusing high shine with flexible light hold powered by natural ingredients, Air-Pump Pomade is the ideal potion for creating and holding slicked-back styles or an elegant pompadour-ponytail combo in place all night long. Clean ingredients include aloe vera extract for preventing moisture loss while bamboo revs up shine. Air-Pump Pomade suggested retail price is $26.00 (3.38 oz).

Delivering workable hold for intentionally tousled styles now takes less time when using the right product: Air-Pump Putty creates volume and texture with a conditioner-like hand-feel and without any crunchy stiffness, ensuring a client’s style isn’t gone with the wind in one winter gust. Like the paste formulation, Putty also boosts green tea and bamboo extracts plus shea butter. Air-Pump Putty suggested retail price is $26.00 (3.38 oz).

All FUEL products are paraben-free, gluten-free and vegan. Formulated to achieve versatile results through cocktailing, this visionary haircare company’s essential and easy-to-use range of performance products epitomize its “Styling Made Simple” philosophy for professional hairdressers.

FUEL offers a totally new approach to professional hair care. Focused around the need of the True Stylist, FUEL’s mission is to provide performance products with simplicity, empower creativity, and help stylists deliver sensational results everyday. For more information please visit www.fuelhair.com


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