12 June 2021

Trendsetter Alert! Meet Redken’s New Muse Supermodel Lea T

Discovered by Givenchy designer Riccardo Tisci and appeared in major fashion magazines such as Vogue, Vanity Fair and Interview, Brazilian supermodel Lea T is the new Redken’s Muse starting January 2015.

Lea will lend her face to Chromatics avertising and social media campaigns, shot by famous photographer Matt Irwin.

“Lea T is a true pioneer in the field of beauty, she expresses the Redken vision of global beauty and has a perception of beauty that is very special,” said Shane Wolf, Global General Manager of Redken 5th Avenue. Lea T commented: I love working with Redken because as a brand appreciates all kinds of beauty. The company believes in the individuality of each and I think that’s really important.”

Lea T now enters the arena of Redken Muses and the top trends creators, joining musician Sky Ferreira, international fashion blogger Chiara Ferragni, renowned hairstylist Guido Palau and celebrity colorist Tracey Cunningham.  

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