25 June 2025

Simply Smooth Expands on Magic Potion

Based on the principle that there can never be enough of a good thing, the new Simply Smooth Magic Potion Collection is expanding with new products.

Simply Smooth xtend keratin reparative magic potion line will now include Simply Smooth xtend keratin reparative magic potion shampoo, Simply Smooth xtend keratin reparative magic potion conditioner, and an in-depth conditioning services dubbed Simply Smooth keratin reparative magic potion intense blowout. 
The new Simply Smooth Magic Potion Collection products all share the same incredible fresh, clean pinã colada fragrance and power to detangle, defrizz, prevent flyaways, repair split ends, add shine, and offer thermal protection. Derived from botanical ingredients such as apple pulp and keratin, these new Simply Smooth Magic Potion products are also free of paraben, sodium chloride and sulfates, and, to offer protection to people with wheat allergies, these new products are also gluten free!
Look for these great additions to an already can’t-do-without product line as of October 2012.

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