Vortex style celebrates precipitous structured hair that combines dramatic height with bold colour and technically advanced styling details.
Sarah McCulloch's Vortex collection presents eight striking images that embody the concept of beauty emerging from chaos. Born from the inspiration that "the storm didn't break them, it made them," this collection showcases precipitous styling with dramatic height and bold impactful colour. The Vortex style aesthetic captures a powerful "powergirl" energy. It also maintains romantic undertones, demonstrating how technically advanced styling can create looks that feel both fierce and beautifully feminine.
Structured Power Meets Romantic Edge
The collection transforms the concept of chaos into...
That perfect match between hairdresser and product creates luxury experiences through precision, performance, and exceptional finishing results.
Luxury in professional hairdressing transcends expensive packaging to focus on products and tools that deliver genuine precision, performance, as well as salon-worthy finishes. From a client's first cut in years to complete makeovers, wedding styling, or red-carpet preparations, hair professionals require high-performing products that make their work easier whilst instantly delivering luxurious results. That perfect match between stylist and product enables speed without sacrificing quality, creating the foundation for truly exceptional salon experiences.
Sensory Experience Defines Product Luxury
Professional hair products must deliver results that...
Retro Hairstyles Make a Modern Comeback
The fashion cycle has officially swung back, and Y2K and ’90s hairstyles are leading the charge. Social media platforms like TikTok and Instagram have fueled this revival, with trends like chunky highlights, layered blowouts, and playful accessories dominating summer feeds. Clients are walking into salons asking for styles that channel their favorite throwback icons, but with a 2025 upgrade. For hairstylists, this is an opportunity to merge nostalgia with modern techniques that feel both fresh and wearable.
Y2K Chunky Highlights with a Modern Twist
Chunky highlights, once the bold statement of the early 2000s, are back...
Iconic Styles Return to the Screen
The announcement of The Devil Wears Prada 2 has fashion and beauty lovers buzzing with excitement. Nearly two decades after the original film became a cultural touchstone, fans are eager to see not only Miranda Priestly’s sharp one-liners but also the stunning hair looks that helped define early 2000s style. This sequel offers the perfect opportunity for a fresh wave of inspiration, merging nostalgia with modern hairstyling trends.
Miranda Priestly’s Polished Power Bob
Meryl Streep’s Miranda Priestly remains one of cinema’s ultimate style icons, and her silver bob was as powerful as her presence. For The Devil Wears Prada...
Belonging Collection by Alex Thaddeus explores inclusive hair artistry that honours diverse textures whilst promoting industry education for all hair types.
Alex Thaddeus presents the Belonging Collection, a powerful exploration of multicultural hair artistry that celebrates Britain's diversity. This meaningful collection addresses the importance of inclusive hairdressing education whilst also showcasing techniques that work beautifully across all hair textures and cultural backgrounds. The Belonging Collection represents more than artistic expression, serving as a statement about creating an industry where every individual can find expertise and understanding regardless of their hair type or cultural heritage.
Personal Journey Drives Industry Change
The collection stems...
How Technology Is Sharing the Future of Hairdressing
Artificial Intelligence (AI) is no longer just a buzzword, it’s transforming the salon industry. From personalized consultations to streamlined booking systems, AI-driven tools are giving hairstylists new ways to connect with clients and elevate the salon experience. As technology continues to advance, salons that embrace AI are gaining an edge in efficiency, creativity, and customer care.
Personalized Hair Consultations with AI
One of the most exciting developments is AI-powered consultation apps. These platforms analyze face shape, hair type, and color preferences to suggest tailored styles and treatments. Some apps even allow clients to virtually...
