Sean Hanna is an award-winning salon owner and founder of the Sean Hanna Business Consultancy. Here, he shares his insights on how to elevate client service to new heights.
Follow Sean Hanna's these five key strategies to enhance your client service for improved retention and loyalty:
Cultivate strong stylist/client relationships
You and your team are your biggest assets when it comes to offering excellent client service and cultivating a loyal and regular client base.
Clients need to feel valued and not taken for granted, and it’s important to offer a service that is friendly, but also professional. Regularly discussing future hair plans...
With searches for #hairtransformation topping 2 million on TikTok, showcasing your work through successful hair transformations has never been more important to inspire new and existing clients.
Trend setter and evo international creative colour director Tom Smith says successful hair transformations should be a part of every hairdresser’s social strategy, giving clients a glimpse into steps and skills to get the look.
“In a world where we are encouraged to be our own ‘main character’ showcasing an immediate change of identity is aspiration, inspirational and exciting,” he explains. “It allows the viewer to live vicariously through the boldness of another while...
After 21 years at their existing salon, Jamie and Sally Brooks moved to a brand-new building in the heart of Covent Garden 12 months ago. They discovered that opening a new salon can bring with it many emotions.
“When we originally opened our salon in Holborn we were a lot smaller," explains Jamie Brooks of Brooks & Brooks. "This time we are an established brand and had 30 staff to care for so every aspect of opening a salon has been different. When we first opened, we were new to running a business; this time it was a smooth transition...
August is National Hair Loss Awareness Month, whereby the entire month is dedicated to hair loss awareness. Alterna Ambassador , Sabrina Dijkman, shares her advice and recommendations.
“As hairdressers, we should always have hair loss awareness and also be available to talk to our clients should they have any hair loss issues/scalp concerns,” explains Alterna Ambassador, Sabrina Dijkman. “By being knowledgeable when it comes to hair loss and the scalp, we can help to provide our clients with solutions to problems they may have, recommend products or point them in the direction of an expert such as a dermatologist or...
Some may call it a “Consultation,” but a “Suitability Analysis” is more structured and tailored to account for characteristics beyond just face shape and hair texture.
During this “Suitability Analysis”, a stylist discovers that lifestyle, fashion influences, and personality traits can surpass the conventional method of pairing hairstyles with face shapes. The additional information allows a stylist to form an on-point plan that delivers a cut/color/style that meets the guest’s expectations in a more precise way.
“Every quest in my chair has a suitability analysis so I can gather crucial information BEFORE creating a strategy, choosing tools/products and executing a plan for a...
Healthy hair is happy hair obviously. We asked Brendnetta Ashley all about how to protect our hair during the summer months.
Healthy hair is happy hair! And we all need to protect our hair from season-specific tribulations. With summer upon us, we asked Brendnetta Ashley, Curly Hair & Textured Hair Expert and Schwarzkopf Professional Ambassador, for her recommendations.
Now it’s time to remember to protect hair from heat, brine, chlorine, and more frequent showering. What are your go-to products that help safeguard your scalp, your hair, and your color service?
When spending more time in the sun, your leave-in conditioners are gonna be...
