Portuguese colour expert, Andreia Professional, launches Direct Color Gel & Cream - innovative, vegan gloss gels, promising vibrant, temporary hues with nourishing care.
Andreia Professional, Portugal's leading colour specialist since 1987, revolutionises temporary hair colour. Specifically, they introduce Color Gloss Gel and Bold Color Cream, two high-performance, ammonia-free, vegan formulations. Therefore, professionals achieve bold vibrancy and ultra-glossy results. Furthermore, both products deliver rich, temporary colour while nourishing hair. For instance, Quinoa Protein, Prickly Pear Extract, and Avocado Oil enhance hydration, shine, and protection.
Direct Color: Temporary Transformation, Gradual Fade
The Direct Color range by Andreia Professional offers non-oxidative, temporary colour, gradually fading...
Wella Professionals New ULTIMATE SMOOTH is the haircare regimen that offers a multi-benefit solution that both smooths and nourishes the hair from the inside and out, with instant, long lasting performance.
ULTIMATE SMOOTH by Wella Professionals is a real gamechanger for dry, dull and frizzy hair. It doesn’t just nourish the hair, but smooths it too. The collection includes a Shampoo, Conditioner, Mask and Miracle Oil Serum - a powerful leave-on treatment. Thanks to its advanced patented technology, it delivers an incredible 96 hours of frizz control**, with up to 85% smoother hair*** and silky shine.
Hear What the Experts Say:
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milk_shake introduces the new and improved "milk_shake moisture & more collection" for clients who would like visibly fuller, stronger and healthier hair,
For clients who have dry hair but would like visibly fuller, stronger and healthier hair, milk_shake introduces the new and improved milk_shake moisture & more collection.
Formulated in milk_shake’s Italy-based laboratories, these improved products are enriched with niacinamide, hyaluronic acid and organic papaya extract.
Niacinamide is a powerful antioxidant that neutralizes the harmful effects of free radicals and helps to deeply nourish hair.
Hyaluronic acid penetrates the hair structure and restores its moisture balance.
Organic papaya has a volumizing effect and leaves...
This pioneering bond-building brand redefines hair health with a new brand identity, groundbreaking innovations in scalp care, and a commitment to empowering stylists worldwide.
OLAPLEX Holdings, Inc. (“OLAPLEX”), the foundational health and beauty brand and pioneer of bond-building hair care, is entering a bold new chapter rooted in its legacy of category-creating science and inspired by the creativity and the passion of professional stylists. Born in the lab and made famous in the chair, OLAPLEX has spent the last decade transforming hair health from the inside out with its innovative Complete Bond Technology™, renowned for its unmatched ability to repair...
Time is money - and this is especially true in business. Salon businesses are increasingly looking toward management software like Timely to keep everything organized and on track.
Digitalizing your salon can save you both time and money - no doubt about it. When I reached out for more recommendations and information, an Estetica fave - Michael Haase, sent me a rave review of the system he chose to adopt to keep his busy international schedule on track.
A rave review!
Michael, owner of PlatinumBlack Salon in Los Angeles, shared his experience with us. “When I launched my first salon...
Introducing the Serene Scalp Densifying Collection by Oribe; experience the indulgence of thicker, fuller, healthier-looking hair.
With over a million monthly searches for "thinning hair," consumers are actively seeking effective and convenient solutions for fuller-looking hair. Oribe Hair Care responds to this need with the new Serene Scalp Densifying Collection, an extension of its best-selling line. This three-product regimen was created in collaboration with board-certified trichologist Penny James to make thinning strands look and feel thicker and healthier.
"Traditionally, products designed to address thinning hair were only available in clinical settings," says Michele Burgess, Executive Director of Product Development, Oribe Hair...
