Current bridal hair trends favour personalised styles that balance structured elegance with relaxed, natural movement for today’s modern brides.
Wedding hair has evolved dramatically from the rigid, formal styles of previous decades. Today’s bridal hair trends emphasise personalisation and natural beauty, creating looks that feel both polished and effortless. Brian ‘Leo’ McCallum, Owner and Colour Director at ROAR Hair and Beauty in Glasgow, has witnessed this transformation firsthand in his salon.
Leo has observed a clear shift in client preferences towards styles that combine structure as well as softness. Modern brides want hairstyles that reflect their personality whilst maintaining the sophistication expected for their special day. The emphasis has moved towards longevity and photogenic appeal. Styles should be designed to look stunning both in person as well as in the all too important photographs.
Understanding Today’s Bridal Hair Preferences
The modern bride seeks versatility in her wedding hairstyle. She wants a look that photographs beautifully from every angle whilst remaining comfortable throughout a long celebration. This has led to the popularity of styles that offer controlled structure without appearing overly set or rigid. Today’s brides understand that their hairstyle needs to work as hard as they do, maintaining its beauty from the ceremony through to the final dance.
Contemporary bridal hair trends focus on creating texture and movement rather than perfectly smooth finishes, with brides gravitating towards styles that look naturally effortless even when they require considerable technical skill to achieve. This approach reflects broader beauty trends that celebrate individual character over uniformity, allowing each bride to express her personal style whilst maintaining the sophistication expected for such a momentous occasion.
Three Trending Bridal Hairstyles for Modern Weddings
Leo has identified three key styles that perfectly capture current bridal hair trends. Each offers a different approach to combining structure with softness, catering to various face shapes and personal preferences.
The Soft Volume Updo: Textured Elegance

This contemporary take on the classic bridal updo represents one of the most popular current trends, creating volume at the crown whilst featuring textured pinning at the back, with softly waved sections left free around the face. The technique focuses on achieving lift and structure whilst maintaining a light, open appearance, with the key lying in creating a reliable foundation before loosening the surface layers to introduce softness and movement.
“It’s about creating a reliable base and then loosening the surface for softness; control without stiffness is key,” explains Leo. This approach ensures the style remains secure throughout the wedding day whilst appearing naturally effortless, working particularly well for brides who want traditional elegance with a modern twist whilst photographing beautifully from all angles and suiting various face shapes and dress styles.
The Structured Low Bun: Classic Sophistication Redefined

The structured low bun offers refined elegance with contemporary appeal, featuring a gentle lift at the crown and maintaining a clean silhouette, with hair twisted and anchored low at the nape. Soft detailing at the front creates a relaxed finish. This prevents the style from appearing too formal. Meanwhile, the technique balances structure with comfort, ensuring the bride feels confident and secure without any heaviness or tension.
“It holds its shape well and suits a range of face shapes and bridal looks. The structure’s there, but it doesn’t feel heavy,” explains Leo. This versatility makes it an excellent choice for brides seeking timeless sophistication with modern comfort, complementing various wedding dress styles from classic ballgowns to sleek contemporary designs whilst providing an ideal canvas for hair accessories and looking equally elegant on its own.
The Refined Roll: Modern French Elegance

The refined roll updates the traditional French roll for contemporary brides, sitting higher on the head with relaxed texture and a softer overall shape than its classic counterpart. The style maintains clear structure whilst achieving a more lived-in finish than traditional formal updos, with the front remaining loose and natural and movement through the crown preventing any sense of rigidity.
“We didn’t want it to feel overly formal,” says Leo. “There’s still a clear shape, but the texture gives it a lighter, more effortless feel.” This balance between structure and relaxation perfectly captures current bridal hair trends, suiting brides who appreciate classic French elegance but want a style that feels current and personal whilst working beautifully with vintage-inspired accessories and maintaining contemporary appeal.
Technical Excellence Behind Trending Styles
Each of these trending bridal hairstyles requires careful technical preparation and strategic product application. This will ensure durability throughout the wedding day whilst maintaining the desired aesthetic balance. The preparation process begins with proper hair analysis and consultation, as understanding the bride’s hair type, face shape, and personal preferences allows for customisation that makes each style truly individual.
Product selection plays a crucial role in achieving these current bridal hair trends, with the right combination of texturising products, hold sprays, and finishing touches ensuring longevity without compromising the desired softness and movement. Professional stylists must understand how different products interact with various hair types . In this way they can create styles that look effortless whilst providing the security needed for such an important day.
The Future of Bridal Hair Styling
As bridal hair trends continue evolving, the focus remains on personalisation and natural beauty. Modern brides want styles that reflect their individual character whilst maintaining the elegance and sophistication. The movement towards structured softness shows no signs of diminishing. Brides increasingly value hairstyles that look effortless whilst also providing the security and longevity needed for their special celebration.
Professional stylists like Leo continue adapting their techniques to meet these changing preferences. The result is a new generation of bridal hairstyles that perfectly balance contemporary trends with timeless elegance, ensuring every bride feels beautiful as well as confident on her wedding day.