Schwarzkopf announces Lindsay Lohan as its newest Brand Ambassador. This partnership celebrates Lindsay’s longstanding relationship with Schwarzkopf Professional’s iconic celebrity colourist, Tracey Cunningham.
“Tracey is more than my colourist – she’s a trusted creative partner,” explains Lindsay. “Whether I’m in a new movie or walking a red carpet – there’s only one shot to get my hair colour right and it’s often a really tight turnaround. Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it’s now the only brand I trust in the salon.”
Lindsay Lohan has never been afraid to change up her hair colour. The blonde she debuted this past March made waves as a covetable shade highly requested by salon goers. This latest look is a new variation of blonde named “Soft Gloss Blonde” by Tracey Cunningham. It’s a bright, vibrant shade perfect for summer nights and reminiscent of Hollywood starlets as Lindsay gears up for the highly anticipated Freakier Friday.
“Lindsay and I have grown together over the years, and it’s always the most fun having her in my chair,” said Tracey. “To take her lighter, Schwarzkopf Professional’s IGORA VIBRANCE and BLONDME were absolute essentials. These formulas allowed me to lift her hair colour while maintaining its integrity and shine. It’s imperative that I trust the products I’m using on all my clients. There is zero room for error when working with an A-List celebrity or musician undergoing a colour transformation for a film or TV role, a red carpet or a musical performance. I know that I can always count on Schwarzkopf Professional products to deliver.”