The Phorest Beach Clean returned to Bull Island, helping protect Ireland’s coast for Plastic Free July.
Salon software leader Phorest recently returned to Bull Island, Dublin, for its annual environmental action in partnership with Clean Coasts. The Phorest Beach Clean, part of their commitment to Plastic Free July, saw the Phorest team join forces with industry friends and salon customers, all working together to help protect and preserve Ireland’s stunning coastline.
The Initiative’s Impact
This vital initiative, now in its second year, forms part of Phorest’s broader dedication to environmental sustainability and community action. With plastic pollution consistently threatening marine life and the natural beauty of Ireland’s beaches, the event provided a meaningful opportunity for the hair and beauty industry to take collective, hands-on action. Phorest teamed up once again with Clean Coasts, the nationwide programme tirelessly dedicated to protecting Ireland’s waterways, seas, and shorelines. Their expert support ensured a safe and highly impactful clean-up. They cleared litter from Bull Island beach and its surrounding dunes, whilst also educating participants on plastic waste’s impact and individual steps to reduce it.
Community and Collaboration
Employees from Phorest’s Dublin headquarters were enthusiastically joined by local salon clients and partners from across the industry. This collaboration powerfully demonstrated community’s strength and shared values in driving positive change. Whether sweeping the sand for minuscule microplastics or meticulously collecting larger debris from the shoreline, the group’s combined efforts significantly contributed to creating a cleaner, safer coastal environment for all to enjoy.
Broader Sustainability Mission
The successful day also vividly reflected Phorest’s wider sustainability mission. This comprehensive mission includes actively reducing waste through smart software features, such as digital consultation forms and paperless receipts. Furthermore, Phorest supports circular economies via its impactful partnership with Green Salon Collective and the innovative Green Fee programme. The company also diligently offsets its own emissions through effective tree-planting and various carbon-neutral initiatives, reinforcing its profound environmental commitment. Plastic Free July continues to serve as a valuable reminder of the small, tangible steps everyone can take, whether as individuals, dedicated teams, or forward-thinking businesses, to protect our planet. Phorest extends a heartfelt thank you to everyone who joined the clean-up, remaining steadfastly committed to creating a more sustainable future, one impactful initiative at a time.