The global hairdressing calendar’s most anticipated event, Salon International, returns to ExCeL London from 11–13 October 2025, promising an unparalleled celebration of creativity, innovation, and excellence in hair.


Salon International 2025 is proudly headlined by Vagaro – the leading international beauty and salon software platform. Used by over 230,000 professionals worldwide, Vagaro empowers salons, stylists, and wellness businesses to streamline operations and grow their clientele through its smart management tools and modern consumer marketplace.
Three Electrifying Days of Hairdressing Inspiration
From the salon floor to the global stage, Salon International 2025 is the ultimate destination for salon owners, stylists, educators, distributors and brands looking to stay ahead of the curve. Attendees can expect an immersive programme of cutting-edge education, world-class live demonstrations, and exclusive networking experiences.


A Comprehensive Showcase of Leading Brands
On the bustling show floor, legendary brands and game-changing newcomers will come together across every category, including:
- Salon Tech & Booking Platforms: Vagaro, Shortcuts, Timely, Beu
- Electricals & Innovation: Dyson Pro, Hair Tools, Alfa Italia, BaBylissPRO, Whosewood London, ETI UK, Yuv Beauty
- Cult Salon Favourites: Glowwa, K18, Manta, Only Curls, Curly Ellie, Boucleme
- Colour & Haircare Giants: Schwarzkopf Professional, Manic Panic, Revlon Professional, Kevin Murphy, Blonde Solutions
- Salon Essentials: Takara Belmont, Salon Equipment Centre, Ayala, Denman International, Procare, Olivia Garden, Scrummi
- Hair Extensions & Hair Loss: Zen Hair, Remi Cachet, Clip Hair, Novo Cabelo, Exo-Grow by Dp Dermaceuticals
- Men’s Grooming: Menspire, Wahl, Gamma+, Morgan’s Pomade, Ghost Bond, Dart Professional, Taylor Male Image
- Scissor Specialists: Dowa, Kamisori, Leaf Scissors, Matakki, Beu Scissors, Washi, Jaguar Scissors
Exciting New Features for 2025
This year, Salon International introduces exclusive new features designed to connect, inform and inspire.
New for Exhibitors:
- Micro-Influencer Mixer – A golden opportunity to meet and collaborate with emerging content creators.
- Salon Society Brunch with MINTEL – B2B networking including insights and consumer data tailored for the hair industry exclusive to key exhibitors.
New for Attendees:
- 2-Day Trichology Conference – Deep-dive into scalp science, hair health, and personalised care trends.
- Salon Masterclasses – Legendary brands Toni&Guy, Sassoon Academy, and Mahogany return with exclusive creative showcases for 350 guests in the South Gallery Rooms.

Dynamic Stages Delivering Unrivalled Expertise
Salon International’s legendary live stages return with more action and inspiration than ever before. This year’s extended line-up includes:
- HJ Stage – Featuring top educators and artistic teams from the UK and beyond
- HJ Colour Stage – Running continuous technical colour sessions, with a central stage for interviews and showcases
- Modern Barber Stage – Celebrating excellence in barbering and short hair
- HJ Academy Stage – A collaborative space where up-and-coming talents work simultaneously on one model, culminating in a live showcase
- HJ In Conversation With – the HJ team interview the biggest names in the business
- HJ Business Live Seminars – A three-day conference tackling key issues and innovations for today’s salon business leaders
- New HJ Texture Stage – Sponsored by Avlon, this space celebrates textured hair with education from the industry’s leading specialists
- New CMC World Championships – Showcasing the best in international creative competitions
Celebrating Excellence with the British Hairdressing Awards
The event also celebrates excellence with HJ’s British Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional. All #BHA25 finalists and nominees are invited to celebrate with a special Schwarzkopf Professional Reception at the Schwarzkopf Professional stand on Sunday 12th October.
Supporting the next generation, the #BHA Bursary is open to those under 30 who have never entered the British Hairdressing Awards before. This exciting opportunity—sponsored by HJ and Schwarzkopf Professional—offers free entry into a Regional or Newcomer category with a professional shoot and two tickets to the British Hairdressing Awards this year.
The Ultimate Hair Industry Destination
From trendsetting artistry to business-boosting education, Salon International 2025 is where the hair industry’s past, present and future come together. Whether you’re an exhibitor, salon owner, brand or stylist, this is your opportunity to discover the next big thing, elevate your skills, and connect with the visionaries shaping the world of hair. It’s the one event you simply can’t afford to miss.