Creative visionary Efi Davies tops the National Hair & Beauty Federation’s UK Hair Influencers list.
Efi Davies, Creative Visionary and Global Artistic Director for TONI&GUY, is officially the UK’s number one hair influencer according to the National Hair & Beauty Federation (NHBF). This exciting news dropped live at HairCon 2025 in Manchester, where the prestigious Top 50 Hair Influencers were officially unveiled, celebrating artists, educators, and digital game-changers shaping the future of the industry. Her recognition by the NHBF highlights her significant impact.
A Data-Driven Approach to Influence
What truly sets this list apart is its unique methodology: independent data companies power the rankings using algorithm-based analysis. This ensures a 100% data-driven process, free from panels, judges, or politics, assessing influence across reach, engagement, consistency, and overall impact. It offers a truly unbiased recognition of the industry’s most influential voices.
Hosted by Cal Newsome and NHBF Chief Executive Caroline Larissey, the ceremony saw the Top 20 influencers receive their certificates live on stage, acknowledging their significant impact both in salons and across digital platforms. Reacting to her coveted number one spot, Efi expressed her disbelief, stating, “I honestly cannot believe it; it’s such a huge honour.” Offering advice to aspiring online platforms, she encouraged, “Be true to yourself, for your followers, they’re following you for a reason. For what you do and how you do it.”
The NHBF Top 50 Influencers initiative forms a core part of the Federation’s ongoing mission to spotlight professionals genuinely “moving the needle” within the hair and beauty sector. It celebrates true innovation and impact, rather than simply popularity, providing a robust benchmark for influence.
CLICK HERE for more information and to view the full list of the UK’s Top 50 Hair Influencers.