Focus on Summer: How to elevate your clients’ style and hair health this season.
Summer always brings vibrant energy, but it also presents unique challenges for hair. This season, our guide helps you focus on summer while ensuring your clients’ locks remain healthy, protected, and beautiful. We bring together invaluable advice from leading industry experts to achieve just that.
Essential Summer Hair Tips from the Experts
“Before going on a summer holiday, I always educate my clients on the importance of hydration and ensuring their hair is in the best condition possible pre-sunshine,” says Kirsty Judge, Rush Hair. “I advise them to book in for deep conditioning treatments to maximize moisture and nutrients.”
“My top piece of advice is to use a hair masque throughout the day when on holiday,” advises Gill Berry, JOICO. “Sitting by a pool or swimming exposes hair to sun, chlorine, and salt water, which can dry it out and cause breakage. Simply apply a hair mask, style into a top knot, and let it work its magic!”
“With a fresh color for holiday, I cannot stress enough how vital a professional color shampoo and conditioner is,” states Safy Burton, Safy B Salon. “Using these, along with an intense masque whilst in the sun, creates a barrier to prevent color fade. Likewise, using a heat defense spray daily protects hair from UV rays.”
“Summer heat affects hair – from frizz to thickness, color fade to dry ends. Whenever clients are off on holiday, I share alternative ways to style to avoid heated appliances,” says Suzie McGill, Rainbow Room International. “Styles like a fishtail plait, relaxed top knot, loose braids, or textured, natural waves are great ways to create gorgeous hair quickly and avoid further damage.”
Trending Summer Hair Looks to Try Now
Beyond essential care, summer also ushers in an exciting array of new and evolving hair trends. From nostalgic throwbacks to bold new fusions, these looks are set to dominate the season, offering clients fresh ways to express their style.
The Rebellious ‘Shawk’
“The impact of the ‘shag’ cut is undeniable, known for its versatility as well as boldness,” states Andy Heasman, RUSH International Director. “For summer, meet its more rebellious sister – the ‘Shawk.’ This cut fuses the shag’s texture with the typical edginess and height of a mohawk, forming an uber-cool style.”
Boho-Chic Up-Dos & The ‘Pammy’ Bun
“Big, messy, over-exaggerated up-dos will be everywhere this summer, as clients tap into their boho chic alter ego – just in time for festival season!” says Nicholas James, celebrity session stylist. “Moving away from the ‘clean girl aesthetic,’ we’ll see a more relaxed approach. I think the ‘Pammy’ bun will be a top requested look, evolving to be even more dramatic with face-framing pieces and lots of volume.”
Playful Peekaboo Hair
“I’m loving the peekaboo hair trend – it’s such a fun way to incorporate a pop of color into your look without taking the plunge,” explains Safy Burton, Safy B Salon. “It’s a great option for the summer months, especially for festival season, as the color is only visible when you want it to be. This look is completely customizable to the individual.”
Protective Braids & Plaits
“Summer can have drastic effects on our clients’ hair, especially with sun, sea, and pool exposure,” notes Bruno Marc Giamattei, JOICO Creative Director EMEA. “Instead of traditional styles, I expect clients to experiment with braided or plaited looks. This keeps hair safeguarded from the elements, and always use a heat defense spray for extra protection.”
The Crimped Comeback
“This summer, we’re going to see a trend for clients rocking 80s and 90s inspired looks, opting for lots of volume,” says Sophie Chandler, RUSH Artistic Team. “One that I feel will be huge is the crimped look! Leave a 5cm section at the root, crimp the hair softly right to the ends, then lightly brush out once cool and finish with shine spray.”
Embrace Natural Texture
“For summer 2025, it’s all about embracing natural textures and working with the hair pattern to create something truly unique for the client,” explains Diana Carson, Rainbow Room International. “It’s about educating your clients on using the correct products for their hair to compliment and enhance their already beautiful locks.”
Armed with these expert tips and insights into the hottest summer looks, clients can truly embrace the season with confidence. From protecting their hair from the elements to experimenting with new styles, ensuring vibrant, healthy hair throughout the warmer months is certainly achievable with a little professional guidance.