Kao Salon announces that effective June 1st 2025, Christel Grootentraast, currently General Manager, Salon Benelux and Distributors for non-EU countries, will assume the expanded role of General Manager for Kao Salon Division UK & Ireland.
Christel Grootentraast is known for her strong leadership and passion for creativity. She joined Kao in 2002 as Marketing Manager for Kao Salon Benelux and became General Manager in 2014. Under her leadership, the Benelux subsidiary consistently delivered strong performance and positive results. She achieved a leading position in the Dutch market while successfully hosting the Kao Salon Global Experience in Amsterdam. This event united over 2,000 stylists from across the globe to celebrate innovation and artistry in hairdressing.
In her new expanded leadership role, She will leverage her industry knowledge and experience to drive fresh growth and innovation. This aligns with the company’s values and commitment to excellence in the professional haircare industry.
Growth and Success
“I’m truly excited to be taking on the role of General Manager for Kao Salon Division UK & Ireland alongside my responsibilities for the Benelux region,” says Christel. “The UK & Ireland is an incredibly dynamic and important market. I’m looking forward to building strong relationships and collaborating with our passionate and dedicated UK team as well as our valued and incredibly inspiring salon partners. Together, I know we will continue to drive even greater mutual growth and success. I can’t wait to see what we can achieve together.”