Goldwell launches Chai Blending, the latest color innovation delivering ultimate custom-blended blonde looks with iconic formulas.
Goldwell introduces Chai Blending as the newest iteration of its ‘Blonde Your Way’ initiative. This innovative system utilizes a variety of the brand’s iconic color, care, and styling formulas to create custom-blended, on-trend blonde looks for every client. The campaign importantly combines Goldwell’s best color portfolio, including SilkLift, Colorance Gloss Tones, Colorance, and Elumen. It also integrates new additions like LightDimensions SilkLift Clay and Colorance Gloss Tones soft neutral beige shades. Dualsenses care and StyleSign styling ranges beautifully complement these products, ensuring gorgeous, multidimensional blonde results that last beyond the salon chair.
Goldwell’s Color Expertise
The iconic Goldwell brand stands as a true pioneer and reliable expert in the hair color category. It consistently inspires professional color stylists to elevate their creativity to new heights. Goldwell thus sets the tone for industry trends, always delivering true color excellence.
The Essence of Chai Blending
The Chai Blending effect is all about embracing individuality and enhancing natural beauty. The right color can uplift spirits; it truly impacts skin tone, facial features, and self-confidence. Stylists create effortlessly natural, multidimensional beige color results, inspired by the rich flavors of chai tea. This technique captures the essence of the Enchanted Solace trend world, where hazy layers of nature-inspired colors craft a gentle, fresh aesthetic. Chai Blending consequently embodies harmonious vitality in a soft, sensual, and modern manner, providing fresh, neutral beige looks with a lit-from-within glow through stunning transitions, beautiful shades, and creative artistry.
Key Innovations for Chai Blending
Pre-lightening the hair with LightDimensions SilkLift lighteners is a key step in creating the Chai Blending effect. Goldwell’s latest innovation, LightDimensions SilkLift Clay, features a tactile texture. This allows for intuitive and precise lightening using various freehand techniques. Formulated with Kaolin Clay, it also offers a silky consistency that stays in place, making it perfect for seamless balayage and natural, blended highlights. This soft-to-solid formulation provides up to seven levels of strong yet gentle lift, empowering stylists to create custom, captivating looks.
Pair LightDimensions SilkLift Clay with Goldwell’s new Colorance Gloss Tones beige shades to unlock the full Chai Blending experience. These soft, neutral shades provide a personalized color look with a healthy hair feel.
Completing the Look: Care and Styling
To complete Chai Blending creations, stylists infuse them with Goldwell care and styling products. Multidimensional blonde looks truly need the best blend of care and styling, whether in the salon or at home. The Dualsenses range enhances haircare with nourishing and protective formulas for healthy-looking hair. Paired with professional styling products from the StyleSign range, this ensures natural-looking, one-of-a-kind Chai Blending looks that are made to last. These efforts result in effortlessly beautiful looks that captivate clients both in the salon and beyond.