After 30 years, Montse Morella unveils To Be Collection, a powerful statement on authentic men’s style.
Esteemed Spanish maestro Montse Morella, after three transformative decades in hairdressing, now presents a deeply significant milestone. This is To Be Collection, her first exploration into men’s styling, and it resonates profoundly. Indeed, To Be Collection is more than a mere aesthetic exploration; it stands as a visual manifesto. It celebrates the genuine imperative of selfhood in a society often inclined to dictate and conform.
Collective Awakening
Consequently, this collection transcends fleeting trends, ultimately serving as a compelling invitation to introspection. Montse Morella’s vision ignites a collective awakening, daring us to question ingrained norms. Furthermore, it urges us to embrace our unique individuality. This embrace becomes a powerful act of defiance and authentic expression. Therefore, prepare to encounter To Be Collection, a body of work that speaks directly to the very essence of existence. It speaks to what it truly means… To Be.
Art Director: Montse Morella @momotra Image: David Arnal @davidarnalteam