Richard Ashforth joins Vidal Sassoon as International Creative Director, ushering in a new creative era for the iconic brand.
Richard Ashforth returns to Vidal Sassoon, bringing renewed energy and a contemporary perspective to the brand’s creative direction. Mark Hayes, the company’s long-standing creative leader, has appointed him as the new International Creative Director. This appointment builds upon Richard’s successful journey beyond the brand, while remaining rooted in Sassoon’s heritage.”I’m delighted to rejoin Sassoon and work with Mark Hayes,” states Richard. “It’s an honour to follow in the footsteps of industry icons. I aim to add a fresh creative vision, while honouring the brand’s cherished codes.”
A strong creative partnership
“We continue a brand philosophy rooted in architecture, precision, and innovation,” emphasises Mark. “This is an opportunity to shape Sassoon’s creative future.” Together, Mark and Richard form a strong creative partnership. Mark sets the global vision, while Richard leads execution. He oversees campaigns, in-salon visuals, education, and product creativity worldwide. “This structure allows us to be both visionary and precise,” adds Debbie Webster, Vidal Sassoon Global CEO. “It provides the clarity and flexibility we need to grow and inspire.”
This announcement signifies a renewed commitment to creative excellence. Vidal Sassoon honours its heritage, while forging a bold, collaborative future.