Portuguese colour expert, Andreia Professional, launches Direct Color Gel & Cream – innovative, vegan gloss gels, promising vibrant, temporary hues with nourishing care.
Andreia Professional, Portugal’s leading colour specialist since 1987, revolutionises temporary hair colour. Specifically, they introduce Color Gloss Gel and Bold Color Cream, two high-performance, ammonia-free, vegan formulations. Therefore, professionals achieve bold vibrancy and ultra-glossy results. Furthermore, both products deliver rich, temporary colour while nourishing hair. For instance, Quinoa Protein, Prickly Pear Extract, and Avocado Oil enhance hydration, shine, and protection.
Direct Color: Temporary Transformation, Gradual Fade
The Direct Color range by Andreia Professional offers non-oxidative, temporary colour, gradually fading over time. Consequently, it provides the perfect solution for clients wanting a refreshed look without long-term commitment. However, it does not permanently cover grey hair. Similarly, it maintains colour intensity between salon visits. Indeed, longevity depends on various factors, including hair condition, exposure, and post-colouring care. Ultimately, clients enjoy vibrant, temporary colour with nourishing benefits.
Two Unique Formulations for Customised Colour Results
- Color Gloss Gel Designed for ultra-glossy, natural-looking colour, this gel-based formula enhances shine while delivering a temporary boost of colour. Available in Mocha Brown, Caramel, and Clear, it provides a polished, hydrated finish with an easy-to-apply texture that evenly coats the hair for a seamless result.
- Bold Color Cream A bold, high-impact cream-based colour that delivers vibrant and intense results. Ideal for creative expression, it comes in six stunning shades: Petrol Blue, Deep Lilac, Bubblegum Pink, Deep Fuchsia, Deep Cherry, and Golden Yellow. The rich cream texture ensures deep colour saturation, hydration, and nourishment, making it perfect for use on pre-lightened hair.
While both formulations deliver exceptional temporary colour results, their textures and finishes cater to different needs:
- Bold Color Cream: Provides greater colour intensity, ideal for bold, striking looks, particularly on pre-lightened hair.
- Color Gloss Gel: Offers an ultra-glossy, natural-toned finish with a lightweight texture that enhances shine while depositing colour.
The Science Behind the Colour
Both Color Gloss Gel and Bold Color Cream are infused with a powerful combination of nourishing ingredients to protect and enhance the hair:
- Quinoa Protein – Strengthens the hair fibre, enhances colour retention, and boosts shine.
Prickly Pear Extract – Packed with antioxidants to shield hair from environmental stress while improving hydration.
Avocado Oil – Provides deep nourishment, smooths the cuticle, and locks in moisture for a silky finish.
Designed with salon professionals in mind, both formulas are 100% vegan, ammonia-free, and easy to apply. Whether opting for ultra-glossy or boldly intense results, the colour payoff is stunning, and the formulas are gentle enough for frequent use.