Artemoda presents its Negroni Collection, new for SS25! summer 2025. It takes its inspiration from the colours and atmosphere typical of an Italian summer: fresh, joyful, and sparkling… Just like a Negroni!
Artemoda appeals to our senses with its Negroni Collection, helping us to imagine the first rays of summer sunshine: Imagine yourself on the shores of a sunny beach, somewhere on the magical coast of the Italian peninsula, with the sun’s rays caressing your skin and the sound of the waves lapping the sand, while you enjoy your Negroni, accompanied by ice cubes that shiver with each sip… It is at that precise moment that this new collection comes to life.
A sunny vision of summer
Negroni embodies this feeling of escape, freedom, and light refinement. Modern lines, vibrant colours, and airy materials combine to offer a fresh, sunny vision of summer, while adding a subtle touch of sensuality. Each piece in this collection is a tribute to the Italian art of living, an invitation to savor the simple and precious pleasures of summer.
Hairstylists: Lucca Estatoff, Bruno Estatoff @ Estatoff Maison de Beauté Yuliia Bariak, Delphine Pallaro, Jennifer Magien, Nancy Saab Make-up: Yuliia Bariak Photos: Bruno Estatoff