Joico’s partnership with Kate Hudson heralds a fusion of iconic haircare and radiant, authentic style. The brand celebrates its 50 year milestone with a joi-filled campaign that promises to deliver.
For half a century, Joico has been synonymous with healthy, vibrant hair. Their legacy of product performance, rooted in salon expertise, has transformed haircare routines worldwide. Joico’s commitment to innovation and accessibility has empowered individuals to experience salon-quality results from the comfort of their homes. This dedication to client-centric solutions has solidified Joico’s position as a leader in the haircare industry. Now, as they celebrate their 50th anniversary, Joico is embarking on an exciting new chapter, welcoming a Global Celebrity Spokesperson who embodies the very essence of the brand: Kate Hudson.
Joi Lessons with Kate Hudson
Kate Hudson, with her radiant positivity as well as effortless style, is a natural fit for Joico. Her authentic energy and commitment to wellness perfectly align with the brand’s ‘joi’ philosophy. The upcoming campaign, ‘Joi Lessons with Kate Hudson,’ will offer a glimpse into Kate’s world. It will showcase how she finds joy while maintaining her signature easygoing chic. This partnership will not only place Joico front and centre for at-home consumers, but also reinforce its commitment to the professional hairdresser community. From new product launches to hero products, this collaboration promises to deliver the joy of healthy hair to both loyal and new Joico enthusiasts.
Ready to experience the ‘joi’ of healthy hair? CLICK HERE or follow @Joico on social media for exclusive updates on the Kate Hudson partnership. Discover your perfect haircare routine. #JoicoKateHudson #FindYourJoi