ROAR Hair & Beauty Owner and Colour Director Brian ‘Leo’ McCallum’ shares his on top Valentine’s Day Inspo Colours.
Valentine’s Day is the perfect excuse for a hair colour refresh. There is no better time to treat your clients to a brand new look. Cherry Cola Red, a rich and dimensional blend of deep reds and brunettes, is predicted to be a leading hair trend in 2025. This vibrant colour offers a bold and strikingly beautiful appearance. ROAR Hair & Beauty like to ensure every shade is uniquely tailored to each individual client.
ROAR’s Valentine’s Inspiration
Cherry Cola Redexudes confidence and sophistication, perfect for a romantic night out. Or, for a softer touch, consider delicate pastel pinks or shimmering rose golds. “At ROAR, we’re passionate about helping our clients discover their perfect shade,” says Brian ‘Leo’ McCallum, Creative Director at ROAR Hair & Beauty. “We believe that hair colour is more than just a change – it’s a statement. We want to help our clients fall in love with your hair all over again this Valentine’s Day.”
Here are Brian ‘Leo’ McCallum’s top 5 Valentine’s inspired looks, all created with love!
Cherry Cola Red
Deep, rich, and infused with sultry undertones, Cherry Cola Red is set to be a major player in hair colour trends this year. This shade offers a multidimensional fusion of deep brunette and bold cherry hues, creating a luxurious, high-shine finish. Unlike traditional reds, this shade leans into sophistication with a darker base, making it more wearable for those who want to experiment with vibrancy without full commitment.
Dark with Red Undertones
For those who love the depth of Expresso Brown tones but want to add a little something special, this take on dark brunette hair features subtle yet striking red undertones. Under natural light, these crimson reflections create warmth, adding depth and intrigue to a classic dark shade. It’s an effortless and almost seductive way to play with red without stepping fully into vivid tones. Finish off with a bouncy blow-dry; it’s the perfect way to enhance the magic.
Pastel Pink Balayage
There’s something dreamy about a pastel pink balayage; this look is all about softness, featuring a seamless blend of delicate pink hues that blend into the hair. Hand-painted for a natural, ethereal effect, this shade is perfect for those who want a whimsical, almost romantic touch to their look. Whether done on a blonde base or incorporated into darker hair for contrast, pastel pinks serve as a playful colour refresh.
Subtle Red
If vibrant reds feel too bold, a more subtle red with warm cinnamon tones is the perfect alternative. Think of a rich, spiced auburn with hints of copper and caramel woven in—this colour features lots of warmth. The added cinnamon hues give it a natural glow, making it incredibly flattering on a variety of skin tones. It’s a wearable way to embrace the red trend without overpowering your natural features, offering an almost aesthetic.
Pearlescent Vibes
For those craving something bold and pearlescent, peri-violet most certainly delivers! This look plays with cool tones, infused with a pearly iridescence that shifts under different lights. The addition of peekaboo roots, hidden layers that reveal themselves with movement, adds incredible dimension to the look. It’s a head-turning shade for those who love to push the boundaries of creative colour, perfect for making a statement.