Introducing a new joi-ful wave of styling products by JOICO
With every twist and twirl, from coils to curls, hair has it’s own unique shape, pattern and texture. Curly hair rarely lacks individuality and dimension. However, often the struggle of actually styling curls is enough to make your hair curl! JOICO introduces its latest hair system – CURLS LIKE US, with a range which includes: Curl Hydrating Foam, Curl Crème Styler and Curl Defining Gelée. This curl-enhancing trio will help you embrace your curls, not just style them – leaving hair frizz-free and fabulous!
Three essential elements
The CURLS LIKE US range contains Algae Oil, Moringa Seed Oil and Vegan Protein. These three essential elements are key to achieving the curls of your dreams! Algae Oil adds moisture back into your curls, whilst Moringa Seed Oil helps to stimulate hair growth and strengthens the hair and scalp, and Vegan Protein helps to repair the hair, mimicking the protein found in naturally healthy hair.
Your new best friend
CURLS LIKE US helps to define curls and reduce frizz. At the same time, it helps promote healthy-looking curls and leaving your curls feeling soft and hydrated. CURLS LIKE US is your new best friend. “Whilst containing nourishing ingredients, this range will not weigh your curls down,” explains Bruno Marc Giamattei, Creative Director, JOICO EMEA and Creative Director, Marc Antoni Art Team. “It adds definition and dimension to lacklustre curls. CURLS LIKE US is a staple for curly hair – this collection will give your curls the TLC you need.”
The CURLS LIKE US Collection
- CURLS LIKE US Smooth & Bounce Curl Hydrating Foam helps your curls spring back into action by enhancing your curl pattern and locking out humidity for 72 hours*. This light-weight formula is best used on wet hair. Apply a generous amount throughout the mid-lengths to ends, allowing the hair to air-dry or alternatively use a diffuser.
- CURLS LIKE US Hydrate & Define Curl Crème Styler boosts your curls definition and dimension, whilst leaving the curls feeling hydrated and looking healthy. This styler works best on wet hair. To achieve bouncy and smooth clumps, separate your hair into sections. Once the section has been detangled, apply the product at the root and slowly pull through the hair to encourage the natural curl pattern to form.
- CURLS LIKE US Define & Seal Curl Defining Gelée improves curl definition and creates a cast around each individual strand to replenish moisture in thirsty curls. Apply the product to wet hair and allow the hair to airdry naturally or alternatively use a diffuser. Once the hair is dry, scrunch the curls to break the cast and allow the natural curl pattern to form.
CURLS LIKE US is available as of February 2025 (check with your local distributor). For more information on the entire #curlslikeus collection, CLICK HERE. Share your #hairjoi with #curlslikeus and #joicoeurope.