LABEL.M’s 2025 Campaign, Empowering Me, is a journey to inner confidence and a call to action for every client to embrace their inner beauty.


Empowering Me is a captivating collection of images crafted by the visionary TONI&GUY Artistic Team, led by the esteemed Global Creative Director and British Hairdresser of the Year, Cos Sakkas. This collection, born from the spirit of LABEL.M, celebrates individuality and creativity.



LABEL.M empowers hairdressers by providing them knowledge, tools and a range of personalised products. This empowers them to innovate, create and express their unique artistic vision. In doing so they enable every client to embrace their inner beauty.






Hair: TONI&GUY Artistic Team led by Cos Sakkas Make-up: Lan Nguyen-Grealis Clothes: David Koma Photographer: Jack Eames