Aveda presents its Autumn/Winter 2024/25 trend collection. The Details Collection is the creation of a team of Aveda artists from around the world.
The Details Collection pays homage to the artistic nuances and technical skills that define each cut, colour and style. It showcases this season’s hottest looks and hues. Aveda’s artistic team believes that beauty is more than just a haircut or broad strokes of colour. Instead, it’s in the details—the inner layers, the dimensions, the shades, the personal touches. Then, of course, there’s the artistry…
Each look in the Details Collection is trend-driven and tailored to what consumers and style enthusiasts are looking for this season.
COLOUR TREND: Lacquered crimson is the standout shade of the season. This rich cherry colour draws attention with its deep, luxurious tones reminiscent of ripe cherries at harvest time. The glossy waves show the precise placement of this seductive colour, which radiates energy and passion.


TRENDING STYLE : Natural and airy curls. This season, natural and airy curls are here to stay thanks to their effortless beauty. Women with curly and wavy hair are embracing their natural texture and creating light and airy curls with defined movement.


COLOUR TREND : Cosmic Cyan. This shade has an electric and edgy vibe. This vibrant colour on a dark base is perfect for those who want to make a bold statement. The colour can contain coral, emerald or indigo undertones, making it versatile and ideal for edgy styles like festival or rave looks.

COLOUR TREND : Sandstone pink is a subtle, earthy shade with a warm beige and a hint of pink. This balanced, solid colour is a refined alternative to traditional millennial pink and appeals to a wide audience with its calm, stable aesthetic.

90s Supermodel Hair
STYLE TREND : This season, 90s inspired girls are loving the trend for cute sneakers. They love the trend for cute puffy hairstyles that offer lots of volume and bounce. This trend is perfect for everyone, this season’s glamour is in wool. Create a look that reminds you of the supermodels on the covers of big fashion magazines.


Unlike most browns, which are either warm or cool-toned, Misty Mocha is a neutral color that blends different shades of brown. The neutrality of Misty Mocha is a versatile colour with plenty of room for dimension, including creamy, silvery highlights or muted, multi-dimensional neutrals.


COLOUR TREND : Coral Blush. This soft, warm and inviting coral red is somewhere between pink and bright orange and is a perfect complement to traditional blonde. It is truly a soft and charming color that radiates a sweet and positive energy.


Aveda Collection Colour: IAN MICHAEL BLACK and JANELL GEASON // Styling: BEA CARMICHAEL // Photos: MICHAEL HAUG // Cut: RICARDO DINIS