Phorest, a leader in salon software solutions, recently took sustainability to heart with a hands-on corporate event at the Dunsany Nature Reserve in County Meath, Ireland, to expand the Phorest Forest.
In partnership with Irish Trees, the Phorest team dug deep – both literally and figuratively, to expand the Phorest Forest. This is a growing initiative that plants a tree for every salon joining the Phorest family.
The event celebrated Phorest’s commitment to sustainability, biodiversity, and climate action. Phorest team members joined forces to plant trees, tour the stunning reserve, enjoy a picnic in the great outdoors, and participate in a lively scavenger hunt. Phorest founder Ronan Perceval and UK & Ireland Country Manager Luke Doolin led the charge, shovels in hand, as they added new saplings to the forest, showcasing their hands-on approach to environmental stewardship.
Sustainability is a cornerstone of Phorest’s values. Through partnerships with forestry organisations, including Irish Trees, the Phorest Forest initiative is restoring native Irish woodland. These efforts support biodiversity, provide habitats for native species, and contribute to mitigating climate change. Thousands of trees have already been planted, offering vital ecosystem services that benefit local and global communities.
“Every tree we plant is a symbol of growth, not just for our company but for the planet,” explains Ronan. “By partnering with salons worldwide, we’re building a forest, one tree at a time, to nurture our environment and create greener spaces for future generations.”
The Dunsany event highlighted the power of collective action, fostering team spirit while contributing to a cause bigger than any one individual. As the Phorest Forest continues to grow, so does its impact and the testament to Phorest’s dedication to creating a sustainable future.