Over two days, the Goldsworthy’s Artistic Team mentored the L’Oréal ID Artistic Team at the L’Oréal Gateway Academy.
The first day focused on guiding the team through the complete process of a live photoshoot, showcasing everything from expert colour work and make-up application to styling, preparation and producing a finished campaign for Festive Hair in collaboration with L’Oréal Professionnel. On day two, the Goldsworthy’s team shared their expertise in wig creation. They demonstrated how to build, colour and cut wigs from scratch. The ID ARTIST team had the opportunity to get hands-on. They worked in teams to craft their own wigs, which were then professionally shot to create a stunning collection of their work. This immersive experience combined creativity, technical skills and collaboration, leaving everyone inspired and equipped with new techniques.
Brunette and copper tones
The collection features a stunning array of brunette and copper tones crafted using the INOA and Dia Color ranges. They also used the revamped TECNI.ART styling products. Emphasizing L’Oréal Professionnel’s ethos of healthy, radiant hair, the looks showcase mirror-like shine, effortless undone waves and glamorous festive up do’s. This blend of styles offers inspiration for clients and consumers alike, celebrating beauty and versatility in every creation.
HAIR: Josh Goldsworthy Sophie-Rose Goldsworthy Jess Larrad MAKE-UP: Amy O’Driscoll @amyodriscollmua . MODELS: Elly Manders . @ellymanderss Francesca Everard @francesa_everard Amy Dawson @amyled_ Ri Holden @ri.holden PHOTOGRAPHER: Sophie-Rose Goldsworthy @sophierose_golds