ALFAPARF Milano Professional is thrilled to welcome Jamie Benny, a multi-award-winning hairdresser and owner of Benny & Co Hair Studios, as its newest Guest Artist.
Before opening his salon in Knutsford, Cheshire, in November 2024, Jamie Benny dedicated 18 years to honing his craft in London, where he worked as an art director for some of the industry’s most renowned salons and brands.
“We’re incredibly excited to have Jamie join the ALFAPARF Milano Professional family as a Guest Artist,” says Stacy Humphreys, Head of Education at ALFAPARF Milano Professional. “His exceptional work, passion, and dedication to the hairdressing industry have always inspired us. We’re confident his Concept to Creation course will provide an unparalleled learning experience for those looking to elevate their creative skills.”
Concept to Creation
In 2025, Jamie will bring his Concept to Creation course to the ALFAPARF Milano Professional Academies in London and Dublin. Drawing from his extensive background as an Art Director, this course guides participants through the process of unlocking as well as refining their creativity.
“This one-day course takes hairdressers on an inspiring journey to create a look that reflects their unique brand and style,” Jamie explains. “We’ll explore various techniques to encourage creative expression, culminating in the creation of a final look for a photoshoot. It’s a fun, as well as immersive day that covers everything from brainstorming concepts to achieving a polished, photo-ready result.”
“I can’t wait to get going with ALFAPARF Milano Professional,” says Jamie. “I chose to collaborate with ALFAPARF Milano Professional as I believe my brand Benny & Co aligns with the core values of the business as we believe in Education, Suitability, Individuality and also Community. Furthermore, I really do believe that it the industry’s best kept secret – the products really are amazing and clients have never been more happy with their colour.”