Hair and beauty salon group Saks is proud to be celebrating its 50th birthday. The festivities also tie in with the ‘Saks 50’ campaign launching across digital channels on 1 October 2024.
The Saks celebrations included a 4-day conference agenda for salon owners at the luxurious 5-star Gran Hotel Miramar in Malaga, which also tied in with their ‘Saks 50’ campaign launching across digital channels on 1 October 2024.
In partnership with L’Oréal Professionnel, the action-packed conference agenda included a four-hour trek along the Caminito Del Ray, a legendary walkway pinned along the steep walls of a narrow gorge, to raise funds for its national charity partner The Eve Appeal. Also a dolphin-spotting catamaran trip along the Andalusian coast and a ‘70s-themed Gala Dinner (see photo above). Recognition of this important milestone will continue in January 2025, with the launch of in-salon events, rewards for customers and a big social media competition. The celebrations will conclude with a bash for salon teams at a Special Edition Saks Gathering & Awards in London, June 2025.
“It’s fantastic to see everyone celebrating our big birthday with us,” said MD, Stephen Kee, who has been with Saks since the beginning and still leads the management team today. “We’ve received so many heartfelt wishes and shared countless funny memories – it means a lot.
“There’s no doubt that being part of the Saks community is special. We know this because our salon owners tell us, and we’ve seen a significant increase in interest from independent salon owners wanting to join us. Attracted not only by the business support on offer but that sense of belonging too. This strong community has helped us navigate a constantly evolving industry, face challenging times head-on and will guide us through the next 50 years. A big Saks salute to our salon owners and their teams!”
Since1974 Campaign
The ‘Since 1974’ heritage campaign thanks customers past and present and all the Saks faces who have contributed along the way. This runs alongside the current ‘Good for You’ brand campaign which deep dives into wellbeing and how a hair or beauty salon visit is good for customers, helping them ultimately feel fabulous after being in.
Saks4Eve Fundraising
Having pledged to raise £250k to aid The Eve Appeal’s world class research into all five gynaecological cancers, they’ve raised £230k with eyes on achieving the target in their 50th year.