7 October 2025

CHI Ionic Permanent Shine Hair Color

With CHI Ionic Permanent Shine Hair Color, stylists and clients can achieve their desired color results. Now it’s a go-to choice for long-lasting color retention and shine.

CHI Ionic Permanent Shine Hair Color is a collection of 100 ammonia-free permanent hair colors that deliver an intense and even color deposit. It gives colorists and stylists the ability to reach their desired shade without sustaining damage. The result is a dimensional, long-lasting color with the ultimate shine.  

Formulated with permanent hair dyes, CHI Ionic Permanent Shine Hair Color is enriched with Hue Definition Technology. This groundbreaking formula possesses exceptional penetrability to lock in the color while enhancing depth and dimension. The result is a more vibrant shine

More about CHI Ionic Permanent Shine Hair Color

The iconic CHI brand revolutionized the beauty industry with the first ammonia-free hair color. And now CHI Ionic Permanent Shine Hair Color continues this legacy of innovation to meet the Professional’s needs. 

Perfected by stylists for stylists, the reimagined line brings an extensive color portfolio of permanent cream hair colors in a multitude of intermixable shades. With no ammonia and PPD, the formulas are easy to use and are true-to-tone. They offer unparalleled performance and consistent results for the perfect color every time. 

Hue Definition Technology is a unique complex of Aloe Vera, Hyaluronic Acid, and Silk Protein. These formulas are capable of penetrating deep within the hair cortex to deposit color. At the same time, it replenishes hydration and locks in moisture. This helps to avoid sustaining damage during processing and keep hair healthy

The results are unmatched, delivering full saturation and deep color penetration. The color applies evenly and gently, leaving you with a color that has depth and dimension between each strand. Hair has a visibly vibrant, high-gloss shine that is fade-resistant for retention and longevity. 

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