Spring is just around the corner and it’s the perfect time to start thinking about spring cleaning your business.
We spoke to Mike Waldon, General Manager at Salon Manager, to discuss how, as a salon owner, you can spring clean your business and prepare for the busy spring/summer months to come.
Here is Mike Waldon’s advice to ensure your salon is set up for success further success:
Clean up your stock
The weather is getting warmer, and clients are looking for different products than they were looking for in the winter months. Before spring, you should take some time to get ‘out with the old and in with the new’ and start to think of what products your clients would like to see for spring/summer when they are looking to get summer ready. Counting stock levels to see what products you still have in the salon can be incredibly time consuming, however, with the help of salon software Stock Management features, you can gain optimised stock levels, real-time visibility, streamlined purchasing and you can save on costs. Salon Manager can help automate inventory management, ensuring you never run out of essential products and reducing the likelihood of overstocking too.
Rethink your marketing strategy
Spring is the perfect time to freshen up your marketing strategy and to be more thorough when it comes to communicating with your clients via digital platforms including social media and newsletter. Creating newsletter content can be time consuming, however, with salon software systems like Salon Manager, you can easily create your own salon newsletters in minutes with the help of advanced marketing features and gain high engagement, high open rates and immediate delivery that’s easy to track. This is great if you have any campaigns/offers on where you would like to see how they perform.
Employee management
To ensure your salon runs successfully throughout spring/summer, ensuring your team are motivated, passionate and hard working is key. It’s important to hold regular team and individual meetings with team members to ensure they are happy at work and to be aware of their career goals and have plans in place to help them achieve these – this will in turn lead to a high morale and productivity from team members. Alongside this, having Performance Management Systems is beneficial to keep on track with team member performance and to monitor commissions and manage schedules effectively.
Improve your customer experience
Your salon website and social media act as another salon window and these should look professional but also be attractive and engaging. Not only should you take some time to ensure your social media platforms and website look their best to encourage new clients through spring, but you should also make sure that they contain all the information new clients would be looking for should they stumble on your page – is there an online booking link where they can easily book online? This is so important to help take time away from the front of house and to provide your clients with an easy way to book online in just a couple of clicks. Salon Manager can help create a booking platform for your salon, and alongside this can send SMS and email reminders and can request deposits which will in turn help to reduce the number of no shows.
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