“Style is the essence of every look,” says Roberto Dallo, creator of the Pop Impression men’s collection. “Whatever style we choose, we leave our mark.”

“It’s the reflection of a unique attitude that is seen and breathed, a way of looking and being seen. In this collection we see it through powerful texture, fresh waves and precise, well-designed haircuts to impress and amaze. The 80s-inspired looks in Pop Impression are transformed to be fiercely contemporary, bringing the claim of our personality to the present time.”









Hair & Make-up: Roberto Dallo Lafuente
Hair Assistant: María Carmona
Photography: Jose Urrutia
Retouching: Javier Villalabeitia
Styling: Francisco Javier Moral
Products: Revlon Professional and American Crew