It captures the zeitgeist is integral to ghd. The Next Generation Spring/Summer 2022 collection is all about Gen Z and their spirit of individuality, optimism and connectivity.
The first generation of true digital natives focus on hyper content focussed. This ghd Next Generation collection is full of scroll-stopping detailing and trending techniques. These have both social and salon appeal. There’s also a complementary limited edition product line to match the pastel hues present throughout the collection.
The collection features eight looks, built on techniques that will get clients talking both on the salon floor and when captured for social media. Crafted using the new limited-edition pastel coloured collection, plus the new ghd curve pencil curler for enhanced texture, it’s an optimistic styling moment that’s guaranteed to make you smile. Salons are working to attract a younger audience both as clients and on the team. This series of fresh, fun, festival-ready looks guarantees to speak to them.
“We wanted to create hair looks that speak to the next generation of ghd customers, while using techniques that have universal appeal,” says Amy Sontae, ghd global education creative manager. “These styles are ideal for showcasing on social media; the pastel tones, embellishments and Y2K inspirations all have a Gen Z feel. They are feature techniques and tools that everyone will love.”
Hair: James Earnshaw Photography: Philip Blythman Creative: Amy Sontae Styling: Charly Suggett Make-up: Meg Lindow Nails: Karen Louise