25 June 2025

Fashion-Forward! Introducing New Pastel Shades in the Goldwell Colorance Range

A new, sophisticated take on traditional pastels! The Goldwell brand team is extending its Colorance portfolio to include five brand new pastel shades inspired by the colorful 80s trends that are currently ruling the runway.

Perfect for fashion-forward clients, the new shades – Mint, Indigo, Peach, Rose and Lavender – put a modern spin on everyday pastels.

HOW IS COLORANCE DIFFERENT? Colorance both colors hair and repairs damage in one simple step. Its pH-balanced formula contains integrated IntraLipid technology that restores the hair structure by regenerating up to 70% of lost, moisture-rich lipids. Colorance also creates:

Brilliant Shine: It provides up to 90% more shine on virgin hair*
Smooth Hair: It adds up to 30% increased softness and smoothness to damaged hair**
Outstanding Gentleness: It’s up to 35% gentler on hair when Topchic is color-balanced with Colorance***

*When using Colorance standard or Cover Plus assortment
**When using Colorance standard, compared to bleached hair
***Compared to balancing the color with alkaline permanent hair color

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