30 April 2025
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moisture & more by milk_shake!

milk_shake introduces the new and improved "milk_shake moisture & more collection" for clients who would like visibly fuller, stronger and healthier hair, For clients who have dry hair but would like visibly fuller, stronger and healthier hair, milk_shake introduces the new and improved milk_shake moisture & more collection. Formulated in milk_shake’s Italy-based laboratories, these improved products are enriched with niacinamide, hyaluronic acid and organic papaya extract. Niacinamide is a powerful antioxidant that neutralizes the harmful effects of free radicals and helps to deeply nourish hair. Hyaluronic acid penetrates the hair structure and restores its moisture balance. Organic papaya has a volumizing effect and leaves...

OLAPLEX unveils the next chapter 

This pioneering bond-building brand redefines hair health with a new brand identity, groundbreaking innovations in scalp care, and a commitment to empowering stylists worldwide. OLAPLEX Holdings, Inc.  (“OLAPLEX”), the foundational health and beauty brand and pioneer of bond-building hair care, is entering a bold new chapter rooted in its legacy of category-creating science and inspired by the creativity and the passion of professional stylists. Born in the lab and made famous in the chair, OLAPLEX has spent the last decade transforming hair health from the inside out with its innovative Complete Bond Technology™, renowned for its unmatched ability to repair...

Time is Money! Look into Timely today.

Time is money - and this is especially true in business. Salon businesses are increasingly looking toward management software like Timely to keep everything organized and on track. Digitalizing your salon can save you both time and money - no doubt about it. When I reached out for more recommendations and information, an Estetica fave - Michael Haase, sent me a rave review of the system he chose to adopt to keep his busy international schedule on track. A rave review! Michael, owner of PlatinumBlack Salon in Los Angeles, shared his experience with us. “When I launched my first salon...

Serene Scalp Densifying Collection – Stronger, Healthier, Thicker Looking Hair by Oribe

Introducing the Serene Scalp Densifying Collection by Oribe; experience the indulgence of thicker, fuller, healthier-looking hair. With over a million monthly searches for "thinning hair," consumers are actively seeking effective and convenient solutions for fuller-looking hair. Oribe Hair Care responds to this need with the new Serene Scalp Densifying Collection, an extension of its best-selling line. This three-product regimen was created in collaboration with board-certified trichologist Penny James to make thinning strands look and feel thicker and healthier. "Traditionally, products designed to address thinning hair were only available in clinical settings," says Michele Burgess, Executive Director of Product Development, Oribe Hair...

A taste of honey – by VIESO!

A taste of honey is what your hair will enjoy with these delicious hair care products by Vieso. VIESO was founded in 1974 in Valensole in the south-east of France. The company's founder, Guillaume Ducos is a biologist with an extensive knowledge of botany. Ducos believes that honeys are beautiful crystals that bees produce from several varieties of flowers. But today, bees are facing numerous chemical threats in the industrial world, endangering their very existence. Einstein said, “If bees disappear, humans would only have a few years to live!”. This is why Nature is at the heart of VIESO’s spirit...

Wella Professionals’ Color Touch

Wella Professionals is kicking off highly-anticipated 75th Anniversary celebrations with a new formulation for their always loved Color Touch! Wella Professionals boasts over 140 years as a leader in haircare, always first to market with product innovations that have become industry standards. But enough about the past! Let's take a look at what we can look forward to in the future of hairdressing. What's new at Wella Professionals? Wella Professionals is celebrating 75 years of innovation and excellence in the USA with several new improvements and launches in store. And Wella Professionals' Color Touch is leading the way! Technically nothing...