The UK-based Professional Beauty Group has expanded its sphere of influence into Europe by acquiring both Expo Beauty Barcelona, as well as CosmoBeauty Barcelona Estética.
Professional Beauty Group has announced the acquisition of Expo Beauty and CosmoBeauty, two exhibitions serving the professional hair & beauty sectors in Barcelona. PBG’s acquisition will also put both these Barcelona events back into one venue, allowing visitors to move seamlessly from one event to the other.
The joint-event takes place from March 29th – 31st 2025 at the Gran Via venue, located in L’Hospitalet de Llobregat.
According to PBG’s statement, CosmoBeauty Barcelona Estética is aimed at professionals in beauty spa, and well-being, while Expo Beauty Barcelona specialises in hairdressing, make-up, barbering and nails. Both will retain their own name, personality, and essence, even though they will take place in the same location.
Positive Reaction from the Market
Initial reaction from exhibitors and visitors in Spain has been positive as the combined event will re-establish Barcelona as a major hub for hair & beauty.
Many of the existing Barcelona-based staff will join the Professional Beauty Group (PBG) team and furthermore, the events will benefit from increased investment in content and marketing.
Commenting on the acquisitions, Professional Beauty Group’s Managing Director, Mark Moloney, said: “This exciting move means putting the two events back together in Barcelona’s best venue. It’s what the local industry has been crying out for. There’s no doubt we’ll learn a lot from our new Spanish teams as they will from us.”