9 February 2023

How-To: Recreate Gigi Hadid’s slick look from the MTV VMA’s with Pureology

We would likely still buzzing about last Sunday’s MTV VMAs crazy looks, but the real show-stopper of the evening was Gigi Hadid whose slicked back hair, glowing skin and golden yellow dress hit all the right notes.

To recreate the look, Pureology International Artistic Director Wendy Bélanger has provided four simple tips below.

1. Apply Pureology Colour Stylist Root Lift spray hair mousse to damp hair at base and the NEW! Smooth Perfection Style Shaping Gel (available in salons and ulta.com beginning Sept. 1) to the ends.
2. Directionally blowdry the hair back and off of the face using a flat brush at the base and a round brush at the ends.
3. Backcomb the hair from the crown forward in horizontal sections, laying one section over the other to the back of head.
4. Smooth hair with a soft bristle brush and finish with Pureology Colour Stylist Strengthening Control zero dulling hairspray for a lasting hold.

Photos: Getty Images


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