Highly Versatile Crème Lightening: Affinage introduces Platinum Ice

The Affinage range of lightening products has had a major breakthrough in bleaching technology with the launch of Platinum Ice.

Platinum Ice utilizes the latest technology in crème lightening, providing up to eight levels of lift and ammonia free. Its formulation is safe for the scalp and gentle on the hair, producing less swelling, porosity and damage. Platinum Ice uses a state-of-the-art blend of rice and wheat proteins to help to protect and prevent damage to the hair shaft, while the added benefits of the ingredient Guar Gum provides soothing properties for the scalp.

Platinum Ice is highly versatile and can be used on or off the scalp. This lightening crème is perfect for on scalp application as well as any lightening foil techniques, including freehand and balayage techniques. Platinum Ice can be used with any Affinage developer. This flexibility makes it a must-have staple product for any hairdresser.

For more information, please log on to affinage.com or call 877.597.2929.