The year 2020 is the year of change for Goldwell as they introduce the Global Creative Awards – an entirely new global competition focused exclusively on creativity.
This new competition is the next evolution of the Color Zoom Challenge – Goldwell’s global trend competition. “In the past we invited hairdressers from all over the world to participate in the Color Zoom Challenge and show their interpretation of the current Goldwell collection. In 2020, it’s time to go further – we want to give our stylists the chance to show their full creativity without any limitations,” says John Moroney, Kao Salon Vice President Creative & Communication.
The key difference with the new Global Creative Awards is that stylists are now free to create an entry showing their own unique vision, rather than having to use Goldwell’s annual trend as the basis for their creation. “Today’s stylists want to show their own creativity and not ‘copy/paste’ someone else’s inspiration,” continues John. “We believe that now is the time to take the chance to show the world what a true creative does: Imagine, Create and Inspire. And now, we want to celebrate that. They have the talent, we have the stage for them.”
Starting in 2020 stylists can compete in two different ways – the Technical Awards with three different categories and the Editorial Awards with four new categories:
Creativity that starts with a photoshoot and ends with a live technical competition. For years, the Color Zoom Challenge has inspired thousands of stylists to compete – and now it continues in an exciting new way.
// new talent colorist of the year:
to show the world that age is not a prerequisite for creative excellence and to show their talent and technical ability. This category is designed for stylists with less than five years of experience.
// creative colorist of the year:
The ultimate colour competition. In this category stylists create their vision with a stunning photograph and then recreate it in the international live competition. This category is open to all stylists with the passion and drive to compete in the world of colour.
// creative haircutter of the year:
This new category is open to all passionate haircutters to show the world that their work is a cut above with this precision cutting competition. In this category stylists create their vision with a stunning photograph and then recreate it in the international live competition.
The participants of the technical categories have to compete first at the national level in their country. Afterwards the Gold winners move on to the international live competition.
Four exciting new categories of photo-only global competition that celebrate the ultimate in editorial creativity:
// men’s hairstylist of the year:
Stylists show their mastery and expertise in men’s styling, barbering, and Grooming by creating cutting- edge men’s looks.
// salon team of the year:
This category is the perfect opportunity to show the creativity of the entire salon team and to create a collection that represents a shared vision and show the power of the entire team.
// avant garde stylist of the year:
To win this award stylists need to push the boundaries of conventional hairstyling and dare to inspire with their collection of visionary work.
// editorial colorist of the year:
In this category stylists have to express their vision in colour and to create an editorial colour collection that showcases color creativity, precision and vision.
The participants of the editorial categories have to compete globally in this Photo-Only International Competition.
The Gold Winners of each of the global categories deserve the recognition and reward for all of their creative efforts. In addition to their trophy, they will receive global editorial coverage from Goldwell and the opportunity to participate in a Goldwell photoshoot (Technical Categories) and a cash prize (Editorial Categories).
WATCH THE VIDEO BELOW!
The winners of the first Global Creative Awards will be announced at the Kao Salon Global Experience Event which will be held in Amsterdam in October 2020.
For more information and all of the requirements, rules and regulations of the Global Creative Awards please CLICK HERE!