Derek Lam collaborates with ECRU New York to present intentional beauty at Fall/Winter 2026 NYFW.
At New York Fashion Week Fall/Winter 2026, Derek Lam recruited luxury haircare brand ECRU New York to create refined hair.
The Derek Lam collection featured an elevated installation at Chelsea Industrial where modern tailoring met intentional and refined beauty. Hair direction was led by Lisa Lobosco, the Creative Director for ECRU New York, and Educational Director Amanda Jenkins. Their artistic approach reflected the core philosophy of the collection which focused on quiet confidence and versatile style. The resulting looks emphasized natural texture and movement to complement the designs created by Creative Director Robert Rodriguez. Every style appeared polished yet effortless without overpowering the fashion displayed in the raw and industrial Chelsea venue. This collaboration highlighted the importance of craftsmanship as well as clarity within the high-stakes environment of a major fashion show.
modern refinement and lived-in hair textures
The styling team focused on creating hair that felt authentic and modern to match the Soho-inspired clothing collection. Lisa Lobosco shared her vision for the event and the specific goals for the hair during the presentation. “The hair was about refinement rather than excess,” said Lobosco while describing the creative process for Derek Lam. “It needed to feel authentic, modern, and lived-in—supporting the individuality of each model and the versatility of this collection.” By avoiding excess, the team ensured that the beauty look remained quietly powerful and timeless for the cameras. This focus on individuality allowed each model to showcase a version of beauty that felt personal as well as intentional. The result was a seamless dialogue between the world of high fashion and professional hair artistry today.
professional formulations for a powerful finish
Using ECRU New York professional-grade formulations, the styling team successfully enhanced the shine, structure, and softness of the hair. These high-performance products allowed the stylists to maintain the natural integrity of the hair while adding a luxury finish. The final looks demonstrated how the right products can support a vision of true luxury through simple craftsmanship. Set against the backdrop of Chelsea Industrial, the installation reinforced a shared point of view between fashion and beauty. True luxury is defined by a confidence of vision and the ability to execute refined details with total clarity. The partnership between Derek Lam and ECRU New York continues to set a high standard for collaborative fashion week presentations.