OLAPLEX Bond Shaping Technology™: created to support natural curl patterns and textures for revolutionary curl innovation in-salon and at home.
“OLAPLEX”, the innovative, science-enabled, and technology-driven haircare company, announced the launch of the brand’s new patented OLAPLEX Bond Shaping Technology™. This innovation supports curly hair of all types and textures. It effectively repairs the internal hair structure to strengthen and reshapes curl-forming bonds. Then it locks them in place to rebuild natural curl patterns.
The new OLAPLEX Bond Shaping Technology™ in the Bond Building category marks the next wave of scientific innovation from OLAPLEX. This new technology was created to directly serve the full range of Curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c). Finally, a technology that can support each individual curl structure from the inside out.
“We are so excited to bring this brand-new technology to the market with our new BOND SHAPER™ Curl Rebuilding Treatment. This is a groundbreaking innovation that is synonymous with OLAPLEX,” said Amanda Baldwin, OLAPLEX Chief Executive Officer. “With the release of our BOND SHAPER™ products, we are excited to expand our professional service offerings and bring our unique OLAPLEX science and technology to the curl community. This highly engaged and underserved market is where we are uniquely positioned to offer a new science-backed solution.”
What’s in it?
The new OLAPLEX Bond Shaping Technology™ contains a unique peptide composed of 23 amino acids. It allows for cortex-deep penetration to help reconnect and strengthen multiple points (up to 6) of a disulfide bond within its current application area. In addition to this breakthrough technology, the new products also contain:
- Coconut-Avocado Milk, which is high in Lauric Acid, fatty acids and essential vitamins, helping to fortify curls and reduce breakage
- Curl Retention Compound that helps to form a curl-locking barrier to maintain definition, smoothness and shine, and our classic
- OLAPLEX Bond Building Technology™ that leaves hair visibly healthier.
“We developed BOND SHAPER™ with OLAPLEX’S new patented Bond Shaping Technology™, ” explains Lavinia Popescu, Chief Scientist at OLAPLEX. “This technology, combined with Curl Retention Compound and other ingredients in these products, forms a curl-locking barrier to maintain the definition, smoothness and shine of each individual curl. The science behind this technology is truly unique. With OLAPLEX’s leadership in the bond-building category, we were able to leverage that expertise and apply it in a completely new way to service consumers with a wide variety of curl patterns.”
BOND SHAPER™ products
- Bond Shaper™ Curl Rebuilding Treatment is a 3-step curl restoring salon service that helps repair, rebuild, and redefine curls in one salon visit. It leverages new patented technology that helps strengthen and relink broken disulfide bonds, providing curl shape and definition.
- No.10 Bond Shaper™ Curl Defining Gel is a reparative, curl-defining styling gel to instantly revive natural curl patterns.The new Curl Retention Compound, when paired with patented OLAPLEX Bond Building Technology™ nourishes and enhances curls. The result is healthy shine and stronger damaged disulfide bonds, maintaining a healthy curl pattern and shape.
“With OLAPLEX’s BOND SHAPER™ there is now a truly unique technology for clients that can provide immediate results. This is revolutionary because it provides not only definition, but repair at a molecular level,” said Naeemah LaFond, Global OLAPLEX Ambassador.