Rebelling through kindess: this is the leitmotif of the A/W 2024 collection by Salvo Filetti and Compagnia della Bellezza. Generation Rebel takes its inspiration from inter-generational women who have influenced fashion and styles.
Generation Rebel is a hymn to elegance and kindness. “We must be the authors of rebellion through kind and respectful means ways,” explains hair designer, Salvo Filetti for Compagnia della Bellezza.
The collection draws inspiration from the women who have influenced history but in particular the look of various generations, from Audrey Hepburn to Jane Birkin, from Coco Chanel to Taylor Swift up to that generation out of time – the Rebel Generation – of which every woman is part with her unique, nonconformist being.
The leitmotif of the 2024 collection is precisely the fabric that most evokes kindness: velvet. The cutting, colour, care and styling techniques of Compagnia della Bellezza have been studied with Italian craftsmanship to create velvety hair to see, to touch and from which to receive the first, soft embrace.
Vision Hair Design: Salvo Filetti
Global Creative Team: Roberto Napoli, Alfio Reitano, Nadia Ceccarelli, Patrizia Piscitello, Cristian Sinopoli
Team Academy: Pietro Napoli, Graziella Politi, Flavio Scarfalloto, Anna Cegliese, Salvo Leonardi, Fabio Gorgone
Make-up: Alessia Grasso
Photos: Antonio Di Maria
Products: L’Oréal