With the sun shining, a summer of fun means hair can suffer neglect. With summer holidays and special occasions in full swing, make sure your summer blonde clients are caring for their hair and protecting the colour they spend money on – and you spend hours creating.
evo international creative colour director Tom Smith says the sun can be a summer blonde’s worst enemy and looks at the most common mishaps for blonde hair this season.
- Hair dries out in the sun. Incorporate the use of evo great hydrator in place of your regular conditioner to increase moisture levels. Furthermore, add a serum on the ends every evening to keep sensitive areas supply and nourished.
- Discolouration of hair colour. Swimming in the sea or chlorinated pools can ruin blondes, soprotect from the sun, pre-dampen and apply a treatment before chlorine exposure and shampoo and treat immediately after.
- Brassy fade in the sun. It’s all about the prep and protection to prevent this. evo fabuloso platinum offers varying strengths of neutralising violet pigments, then apply a colour-boosting treatment and a gentle neutralisation, plus protection and shine from toning mist.
Tom’s tips for beautiful blondes for longer
- Take care when styling the hair up – and most importantly no ripping at the hairband when you take it down.
- If sun lightening is encouraged advise clients to wear their hair in a high bun if they like how the sun changes their hair colour, which encourages the baby hairs and ends to lighten, and protects the colour at the parting.
- Be sure to travel with your favourite haircare and not rely on the holiday hotels offerings.
- Style your hair in a bun with a treatment on very hot days when you want your hair out of the way.