24 July 2024

Hair Hydration – Helping Clients Add Moisture

For most clients, a good hair day means hair that’s glossy, glowing and breakage-free – and that all starts with hair hydration.

“As hairdressers we know the importance of hydrating hair,” says Joico International Art Director, Bruno Marc Giamattei of Marc Antoni Hair. “However, more than ever we are putting a major focus on this as an industry, to ensure our clients see the best results and always maintain the healthiest hair possible.”

Hair Hydration

Here are Bruno’s Recommendations for Optimum Hair Hydration

Lightweight and Hydrating?

Whether it’s the change in the seasons, or a holiday in the sun, dehydration often shows up in the form of dry, dull hair that’s prone to breakage. Of course, you’re not going to tell your clients not to go on their hols, but this is a good time to set them up with a pre- and post-holiday maintenance schedule.

Book them in for some hydration boosting treatments every other week ahead of their holidays, and once they’re back encourage them back in for a deeply moisturising masque. For those with fine as well as dry hair, it’s important to find a product that offers everything – to maintain consistency and ensure the hair receives everything it possibly can.

Next Level Hydration

When it comes to giving your clients the hair of their dreams, it’s about taking the long view. Encourage them to invest in the right home care products and don’t forget to educate them on the benefits they will reap by booking in for an indulgent and deep moisturising mask treatment in the salon. A salon treatment is all about adding value, so consider offering them some time under a steamer or dryer so their hair can absorb all the goodness from your professional masques. Product recommendation: JOICO HydraSplash Hydrating Gelée Masque – it is sensational and works wonders!

Retail Benefits

Anytime a client is booked in, whether it’s for colour or a trim, it makes sense for you to let them know how important haircare at home is. While they’re waiting for colour to develop or having a head massage at the backwash, take it as an opportunity to enlighten them of your retail offering. It’s not about the hard sell; you’re essentially ensuring their results last even longer in between visits.


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