21 July 2024

Hair Visual Show: A Growing Training Concept for Professionals

Hair Visual Show is a no-limits training event promoted by HC Salon and Airtouch Milano, two of the most recognized and influential artistic groups on the current professional scene. It was recently held in Milan.

Record attendance over two days of training saw more than 400 professionals take part in the event. This confirmed the expectations that the idea of ​​Andrea Bozzano, owner of HC Salon, and Shi Parrucchieri, leader of Airtouch Milano, have been proposing since last year: an open and shared space for inspiration, trends and developments in the world of commercial and editorial hairstyling. The aim was to create an increasingly united community, as well as bringing hairdressers into closer contact with the important service and product companies which are the official partners of Hair Visual Show.

The two artistic teams from HC Salon and AT Milan demonstrated how to create more than 40 different women’s looks and 10 men’s looks, presenting step-by-steps for colour, cutting, drying and styling techniques. 

International Engagement and Interest

Hair Visual Show aims to forge links between Italy and Europe by including the work of internationally acclaimed hair professionals. This was the case with Sanrizz Academy, featuring Leonardo Rizzo and Sharon Cox. They were able to entrall the participants by creating both commercially and editorially stimulating looks, in line with all the latest trends.

The Babicz Academy team featured Malgorzata Babicz (creative director of Wella Studio Warsaw) and Pawel Babicz (ambassador of the artistic team of Wella Poland). They are of the most well-known teams in Poland which, through techniques advanced technology and great craftsmanship, precision and attention to styling, created some truly futuristic and cutting-edge looks.

An Event Within an Event

During the evening after the first day, the two artistic teams amazed guests at one of the top Milanese nightlife venues with a completely free event to present two editorial collections. The evening began with the presentation of a collection that evoked the Silk Road, presented by the International ME Academy with the most important hairdressers and trainers from all over China.

Subsequently, the Hair Up Collection signed by HC Salon presented p unique looks created with weaves and updos, capable of showing the great manual skill of the artistic team in creating looks capable of defying the force of gravity, with a study of volumes and advanced geometrics.

Hair Up Collection – HC Salon Artistic Team / Key Hair Stylist: Federico Iannone; Make Up: Royal Academy of Makeup; Stylist Anna Salvigni e Ilaria Malltezi; Photo: Letizia Toscano

Positive Outlook for the Second Half of 2024

Hair Visual Show is not just a training event, but an opportunity to experience two days of work in the same way that the two artistic teams experience every day in their salons, with real cases and techniques with a high degree of customisation.

The next events will be in Rome in September and Naples in October, with many new features awaiting participants and which aim to improve the experience.

To participate or for further information: www.hairvisualshow.it or direct contact on whatsapp.


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