24 July 2024

Punkature Collection by Aveda

Aveda’s UK and Ireland Artistic Team proudly presents its Punkature Collection. This avant-garde cut and colour collection captures the bold and pure spirit of ’90s London.

Aveda‘s UK and Ireland (UKI) Artistic Team, led by visionary Creative Director and Aveda SVP, Global Professional Artistry, Antoinette Beenders, presents the Punkature Collection. Avant-garde cut and colour collection that captures the bold and pure spirit of 90s London.

It redefines the boundaries of hair artistry, combining edgy cuts, dynamic styles and innovative colour techniques to create a visual masterpiece that pays homage to the era’s rebellious essence. Embodying the non-conformist essence and reminiscence of the rebellious spirit of 90s London, the Punkature Collection is a daring and captivating hair collection, exploring the interplay of texture and dimension, redefining what it means to be bold and celebrating a raw movement that values ​​individuality above all else.

Aveda Team UKI: Davide Spinelli Domenico Sansone Karen Thomson Judith Rennie Sam Bell Krysia West Creative Director: Antoinette Beenders Photography: Damian Foxe Stylist: Elad Bitton


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