19 July 2024

New Realities by Schwarzkopf Professional Essential Looks

The New Realities Collection by Schwarzkopf Professional Essential Looks presents a trend that brings the colour and textures of the digital world into the physical.

New Realities

Exploring the concept of ‘phygital’ through style, brighter, neon and electric hues, The New Realities Collection by Schwarzkopf Professional Essential Looks conveys a current of eternal youthfulness.

It’s an exploration onto the runway as well as into the salon. Think DIY outfits that put a spotlight on colour chalshing and metallic tones that mimic the tech we hold in our hands.

Hair: Schwarzkopf Professional Essential Looks CreatorsLesley Jennison, Nick Irwin, Rafi Cheng, Gigi, Brendnetta Ashley, Maggie Hancock Photos: Raffaelle Cariou

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