22 June 2024

Color Round-up!

This Color Round-up offers an overview of the latest in color innovations by a variety of brands! See what’s new and how to boost your in-salon color services and retail.

For this color round-up, Estetica went to the some of the best in the business to see what the latest developments in color, bonding, and express services have to offer. Try these innovative products to keep your in-salon color service and retail game on point!

Eufora Color Control Drops

Eufora revolutionizes blonding with Color Control Drops, reigning in unwanted warmth and enhancing everything from lightener, oxidative color to conditioning masques. High-grade pigments now resist the lightener’s degrading effect but remain gentle for various professional services. Adaptability is key – add them to any masque, demi-permanent color, oxidative color, or lightening treatments. Say goodbye to warmth with ease! This game-changing innovation promises stylists a simple, cost-effective and versatile additive; elevating blonding services to new heights resulting in greater tonal precision.

CHI Haircare Color Innovations!

Mego Ayvazian, Vice President of Education and Shows, Strengthening Commitment to Professional Development at Farouk Systems, always relies on CHI Bleach and Shine when focusing on the perfect blonde! “At CHI Haircare, we’re revolutionizing blonde care with our 9+ level lift CHI Bleach & Shine. It’s enriched with natural ingredients like aloe, hemp, and a blend of eight oils. What makes CHI Bleach & Shine so great is that it lifts while nourishing and treating the hair,” he explains.

CHI also has the salon professional’s business needs in mind, launching new express color service. Mego says, “CHI Color Express optimizes efficiency since it’s an ammonia-free 10-minute color. Imagine, colorists usually offer 3 to 4 grey coverage services per day. With CHI Color Express, they can take on 10 clients while maximizing profitability. This empowers them to double their business daily, so it’s a 100% money maker for salon professionals.”


Moroccanoil Professional Haircolor builds on the brand’s leadership in the creation of nourishing, argan oil-infused products while leveraging our salon partnerships. Salon professionals will build client loyalty and attract new business with a complete portfolio of permanent and demi-permanent haircolor and lighteners.

Color Calypso Demi-permanent Gloss Activator makes it possible to achieve unbeatable shine, color clarity, and lasting vibrancy. Find it all in an easy-to-use, low-commitment, demi-permanent liquid formula.

Moroccanoil cream developers are enriched with argan oil to achieve optimal color results and conditioning benefits when working with Moroccanoil Color Rhapsody (including High Lift), Color Infusion, and Blonde Voyage hair color products.

Paul Mitchell Bond Rx Range

Treat dry, damaged hair with the all-new Bond Rx Leave-In Treatment and Reparative Oil. These two are the ideal complement to the Bond Rx 2-Step Professional Treatment and care system, including the Bond Rx Shampoo, Conditioner, and rinse-out treatment. The Bond Rx collection utilizes the exclusive Bond Rx Technology that reinforces strands and seals the cuticle for beautifully smooth, soft, frizz-free hair. The complete Bond Rx system can increase revenue as an add-on to lightening and permanent color services, standalone treatments, and retail opportunities for the care products to ensure that guests bond strong at home between salon visits. Stylists can create more customized treatment plans for guests’ hair that work seamlessly with the professional treatment behind the chair.

R+Co brings R+COLOR!

R+COLOR is modern hair color rooted in the salon, editorial, and fashion worlds. A best-in-class collective of colorists designed this line for the most uncompromising salons. This state-of-the-art range focuses on high performance, stylist wellness and environmental sustainability.

The R+COLOR collection includes permanent, liquid and crème demi-permanent and semi-permanent shades in unique tonal families built for customizable results. Lightener is offered in clay, powder, ammonia-free powder, and crème formulas. Five SKUs of liqui-crème developer join the range to round out the color category. Ancillary products like pre- and post-color treatments, stain barrier crème and biodegradable stain remover wipes bring the total SKUs to 152!

Satin Hair

With a range of 70 show-stopping permanent shades and varying strengths of Satin Volume Developers, Satin Hair Color ensures that stylists have the tools to stay on trend. The brand’s formulas, enriched with a blend of soy protein and aloe vera deliver irresistible shine while strengthening strands. Expertly formulated with micro-color molecules, Satin Hair Color guarantees fade-resistant, superior color that lasts. Less than 1% ammonia means less damage, more dye.

Wella Professionals: spoilt for choice!

No matter what your color goals are, Wella Professionals is sure to have the products you need to achieve them. Here are just two examples!

Wella Color Fresh Masks may not be new – but they are still indispensable! Available in of 11 shades, the Color Fresh Masks are zero damage, semi-permanent color depositing masks designed to maintain professional color at home. Indeed, the easy application and conditioning formula will turn any home into a salon – leaving hair feeling smoother and more moisturized. 

Wella Professionals Koleston Xpress is redefining permanent hair color, delivering up to 100% gray coverage in just 10-minutes. This innovative collection features 13 non-progressive shades you can trust. Now colorists can count on Control-X Technology, a cutting-edge innovation that ensures color will develop without over-processing. Moreover, Me+ Dye significantly reduces the risk of developing a new allergy to hair color. And both of these ingredients ensure that Koleston Express always gives reliable results.


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